History of FishUp began after production of several insects imitations. Initially, those lures have been made for personal use only, but they turned out to be really useful and effective, that led to their immediate popularity among anglers and fishermen. Those positive reviews about catchability and effectiveness have urged us to launch our project, which is based on desire to create high-quality, highly efficient and affordable product.

This time is FishUP secret weapon of many Trout Area competitors in Europe. The best selling product is PUPA.

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